{"id":310,"date":"2026-04-23T14:57:20","date_gmt":"2026-04-23T12:57:20","guid":{"rendered":"https:\/\/staging.optimumgestion.fr\/wordpress\/?page_id=310"},"modified":"2026-05-20T18:21:36","modified_gmt":"2026-05-20T16:21:36","slug":"developpement-strategie-entreprise","status":"publish","type":"page","link":"https:\/\/staging.optimumgestion.fr\/?page_id=310","title":{"rendered":"D\u00e9veloppement et strat\u00e9gie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"310\" class=\"elementor elementor-310\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f79c2b6 e-flex e-con-boxed e-con e-parent\" data-id=\"f79c2b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59b3c33 elementor-widget elementor-widget-breadcrumbs\" data-id=\"59b3c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"http:\/\/localhost:8888\/optimum\/wordpress\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b57ef11 e-flex e-con-boxed e-con e-parent\" data-id=\"b57ef11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a5a5831 e-con-full e-flex e-con e-child\" data-id=\"5a5a5831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6067f3 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d6067f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mission Optimum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a491ea0 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a491ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement &amp; strat\u00e9gie d'entreprise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473019ab elementor-widget elementor-widget-text-editor\" data-id=\"473019ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"notion-enable-hover\" data-token-index=\"0\">La solution est <span style=\"color: #e94f1c;\">l\u00e0.<\/span> Votre d\u00e9veloppement peut s&rsquo;inscrire dans une direction claire.<\/span><!-- notionvc: 005ac115-d723-450a-9a86-391e248f5a14 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29dfacaa elementor-widget elementor-widget-text-editor\" data-id=\"29dfacaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre activit\u00e9 a des bases. Ce qui manque, c&rsquo;est un cap : savoir o\u00f9 vous concentrez vos efforts, pourquoi vous acceptez certains clients et pas d&rsquo;autres, et ce que vous construisez r\u00e9ellement sur la dur\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd6a98f elementor-widget elementor-widget-button\" data-id=\"7dd6a98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diagnostic gratuit <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5793d823 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5793d823\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e32d90e e-flex e-con-boxed e-con e-parent\" data-id=\"3e32d90e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22b13eff e-con-full e-flex e-con e-child\" data-id=\"22b13eff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774f7c5a elementor-widget elementor-widget-text-editor\" data-id=\"774f7c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>TPE &amp; PME &#8211; 0 \u00e0 80 salari\u00e9s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1e8e81 e-con-full e-flex e-con e-child\" data-id=\"2e1e8e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8087651 elementor-widget elementor-widget-text-editor\" data-id=\"8087651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Premier \u00e9change offert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ca63e3 e-con-full e-flex e-con e-child\" data-id=\"35ca63e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39bfc459 elementor-widget elementor-widget-text-editor\" data-id=\"39bfc459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sans engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37fdbb77 e-con-full e-flex e-con e-child\" data-id=\"37fdbb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a325ab elementor-widget elementor-widget-text-editor\" data-id=\"65a325ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9ponse sous 24h<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7821d980 e-flex e-con-boxed e-con e-parent\" data-id=\"7821d980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb221d elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ecb221d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7f8ddb e-flex e-con-boxed e-con e-parent\" data-id=\"7d7f8ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e25b7eb e-con-full e-flex e-con e-child\" data-id=\"7e25b7eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-7f1e8056-74425ea e-paragraph-base\" data-interaction-id=\"7f1e8056\"  data-e-type=\"widget\" data-id=\"7f1e8056\">\n\t\t\t\t\t\t\t\t- Le point de d\u00e9part\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ce2766 elementor-widget elementor-widget-heading\" data-id=\"12ce2766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de d\u00e9veloppement : partir de la r\u00e9alit\u00e9 de l'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-635d243e-6311cef e-paragraph-base\" data-interaction-id=\"635d243e\"  data-e-type=\"widget\" data-id=\"635d243e\">\n\t\t\t\t\t\t\t\tR\u00e9pondre aux opportunit\u00e9s, d\u00e9velopper ce qui fonctionne, s'adapter : beaucoup d'entreprises avancent ainsi, et avancent bien. Jusqu'\u00e0 ce que cette mani\u00e8re d'avancer ne suffise plus.\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a498f3a elementor-widget elementor-widget-text-editor\" data-id=\"5a498f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;activit\u00e9 finit par <b>d\u00e9pendre davantage du contexte que d&rsquo;une direction construite<\/b>. Les efforts se dispersent. On saisit ce qui se pr\u00e9sente, sans vraiment choisir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-99ef97e-3549a6c e-paragraph-base\" data-interaction-id=\"99ef97e\"  data-e-type=\"widget\" data-id=\"99ef97e\">\n\t\t\t\t\t\t\t\tC'est \u00e0 ce stade que structurer le d\u00e9veloppement devient utile : comprendre o\u00f9 l'entreprise en est vraiment, <strong id=\"e-moh842kb-k3w6zcg\">identifier ce qui m\u00e9rite d'\u00eatre d\u00e9velopp\u00e9, ce qui doit \u00eatre ajust\u00e9, et ce qu'il est temps d'arr\u00eater.<\/strong>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c792731 e-con-full e-flex e-con e-child\" data-id=\"6c792731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2993340a elementor-widget elementor-widget-heading\" data-id=\"2993340a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CE QUE LA STRAt\u00e9gie PERMET de structurer<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed4be04 e-con-full e-flex e-con e-child\" data-id=\"6ed4be04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ded620 elementor-widget elementor-widget-heading\" data-id=\"22ded620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comprendre ce qui fonctionne d\u00e9j\u00e0\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17301b43 elementor-widget elementor-widget-text-editor\" data-id=\"17301b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"signal-item\"><div class=\"signal-text\"><div class=\"signal-desc\">L&rsquo;analyse mesure la <strong>contribution r\u00e9elle<\/strong> de chaque client, chaque offre, chaque axe. <strong>Ce qui g\u00e9n\u00e8re de la valeur, ce qui absorbe des ressources<\/strong>. L&rsquo;\u00e9cart entre les deux est souvent plus grand qu&rsquo;on ne le croit.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ebb3a e-con-full e-flex e-con e-child\" data-id=\"60ebb3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a494e3 elementor-widget elementor-widget-heading\" data-id=\"63a494e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identifier les axes de d\u00e9veloppement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178fc05c elementor-widget elementor-widget-text-editor\" data-id=\"178fc05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"signal-item\"><div class=\"signal-text\"><div class=\"signal-desc\"><div class=\"signal-item\"><div class=\"signal-text\"><div class=\"signal-desc\">Les pistes solides sont d\u00e9j\u00e0 dans l&rsquo;activit\u00e9 existante. Le travail consiste \u00e0 les faire appara\u00eetre, sans inventer de nouvelles directions \u00e0 partir de z\u00e9ro.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57cc3ffe e-con-full e-flex e-con e-child\" data-id=\"57cc3ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad3c91e elementor-widget elementor-widget-heading\" data-id=\"3ad3c91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hi\u00e9rarchiser et faire des choix<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b6b213 elementor-widget elementor-widget-text-editor\" data-id=\"14b6b213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"signal-item\"><div class=\"signal-text\"><div class=\"signal-desc\">Certaines pistes fragilisent ce qui fonctionne si on les lance trop t\u00f4t. <strong>Hi\u00e9rarchiser, c&rsquo;est choisir selon l&rsquo;impact r\u00e9el plut\u00f4t que selon l&rsquo;attrait.<\/strong><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5671e378 e-con-full e-flex e-con e-child\" data-id=\"5671e378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5286230d elementor-widget elementor-widget-heading\" data-id=\"5286230d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Suivre les d\u00e9cisions dans le temps\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626b129c elementor-widget elementor-widget-text-editor\" data-id=\"626b129c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"signal-item\"><div class=\"signal-text\"><div class=\"signal-desc\">Une strat\u00e9gie vaut par sa tenue dans le temps. L&rsquo;enjeu est de l&rsquo;ajuster r\u00e9guli\u00e8rement sans perdre la coh\u00e9rence d&rsquo;ensemble.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7949a95a e-flex e-con-boxed e-con e-parent\" data-id=\"7949a95a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38bd668e elementor-widget elementor-widget-text-editor\" data-id=\"38bd668e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong data-pm-slice=\"0 0 []\">Choisir ce que l&rsquo;on d\u00e9veloppe, ce que l&rsquo;on ajuste,\net <span style=\"color: #e94f1c;\"> ce que l&rsquo;on d\u00e9cide de ne pas poursuivre&#8230; <\/span>\nm\u00eame si cela fonctionnait jusqu&rsquo;\u00e0 pr\u00e9sent.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e69a6f e-flex e-con-boxed e-con e-parent\" data-id=\"2e69a6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-3088c439-47f172c e-paragraph-base\" data-interaction-id=\"3088c439\"  data-e-type=\"widget\" data-id=\"3088c439\">\n\t\t\t\t\t\t\t\t- ce que \u00e7a change \n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb637a1 elementor-widget elementor-widget-heading\" data-id=\"2bb637a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie d'entreprise : ce que l'on fait, et ce que l'on d\u00e9cide d'arr\u00eater\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1de40f0f e-flex e-con-boxed e-con e-parent\" data-id=\"1de40f0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29501577 e-con-full e-flex e-con e-child\" data-id=\"29501577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d1c310 elementor-widget elementor-widget-text-editor\" data-id=\"16d1c310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sans arbitrage clair<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f98733 elementor-widget elementor-widget-text-editor\" data-id=\"57f98733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le d\u00e9veloppement reste dispers\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26419a57 elementor-widget elementor-widget-text-editor\" data-id=\"26419a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Renoncer \u00e0 une opportunit\u00e9, arr\u00eater un type de client, repositionner une offre : ce sont des d\u00e9cisions difficiles \u00e0 prendre quand on ne sait pas vraiment o\u00f9 l&rsquo;on va.<\/p><p>\u00a0<\/p><p>Alors on les \u00e9vite. On garde tout ouvert.\u00a0<\/p><p>\u00a0<\/p><p>Et l&rsquo;activit\u00e9 avance dans toutes les directions \u00e0 la fois, sans jamais vraiment en prendre une.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2abd0534 e-con-full e-flex e-con e-child\" data-id=\"2abd0534\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17d2daa4 elementor-widget elementor-widget-text-editor\" data-id=\"17d2daa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avec une direction assum\u00e9e\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7efee9 elementor-widget elementor-widget-text-editor\" data-id=\"7a7efee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les choix deviennent coh\u00e9rents<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5e5314 elementor-widget elementor-widget-text-editor\" data-id=\"7a5e5314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque la direction est pos\u00e9e, les actions prennent un autre sens.\u00a0<\/p><p>Elles s&rsquo;organisent autour de priorit\u00e9s claires.\u00a0<\/p><p>\u00a0<\/p><p><strong>Les efforts se concentrent l\u00e0 o\u00f9 ils produisent r\u00e9ellement des effets.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4511d45d e-flex e-con-boxed e-con e-parent\" data-id=\"4511d45d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-4c1f5be1-8985812 e-paragraph-base\" data-interaction-id=\"4c1f5be1\"  data-e-type=\"widget\" data-id=\"4c1f5be1\">\n\t\t\t\t\t\t\t\t- La M\u00e9thode\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-568adebc elementor-widget elementor-widget-heading\" data-id=\"568adebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l'analyse \u00e0 la d\u00e9cision : structurer le d\u00e9veloppement de votre TPE ou PME\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-5b6c9bd6-7b347f1 e-paragraph-base\" data-interaction-id=\"5b6c9bd6\"  data-e-type=\"widget\" data-id=\"5b6c9bd6\">\n\t\t\t\t\t\t\t\tLe travail part de la r\u00e9alit\u00e9 de l'entreprise, \u00e9tape par \u00e9tape :\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e6030a1 e-flex e-con-boxed e-con e-parent\" data-id=\"4e6030a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48da1e66 e-con-full e-flex e-con e-child\" data-id=\"48da1e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3343a7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1a3343a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"64\" zoomAndPan=\"magnify\" viewBox=\"0 0 48 48\" height=\"64\" preserveAspectRatio=\"xMidYMid meet\"><defs><g><\/g><clipPath id=\"330ddd2349\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"2c514bd2e7\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"aa353373ed\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"37c81a85d0\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"abd440587d\"><rect x=\"0\" width=\"48\" y=\"0\" height=\"48\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#330ddd2349)\"><g clip-path=\"url(#2c514bd2e7)\"><g transform=\"matrix(1, 0, 0, 1, 0.000000000000000056, 0.000000000000005041)\"><g clip-path=\"url(#abd440587d)\"><g clip-path=\"url(#aa353373ed)\"><g clip-path=\"url(#37c81a85d0)\"><path fill=\"#e94f1c\" d=\"M 0.488281 0 L 47.511719 0 L 47.511719 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><g fill=\"#ffffff\" fill-opacity=\"1\"><g transform=\"translate(18.105229, 33.893876)\"><g><path d=\"M 0.84375 -17.890625 L 0.84375 -22.875 L 9.53125 -22.875 L 9.53125 0 L 3.953125 0 L 3.953125 -17.890625 Z M 0.84375 -17.890625 \"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a1149e e-con-full e-flex e-con e-child\" data-id=\"44a1149e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h3 \n\t\tdata-interaction-id=\"5064ebb3\" \n\t\tclass=\"e-5064ebb3-9509102 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"5064ebb3\"\n\t>\n\t\n\t\t\t<strong>Lire l'activit\u00e9 telle qu'elle est<\/strong>\n\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"e-58665f6e-0d61d80 e-paragraph-base\" data-interaction-id=\"58665f6e\"  data-e-type=\"widget\" data-id=\"58665f6e\">\n\t\t\t\t\t\t\t\tOn commence par regarder ce qui se passe vraiment : quels clients, quelles offres, quels axes contribuent \u00e0 l'activit\u00e9, et lesquels consomment des ressources sans g\u00e9n\u00e9rer de valeur r\u00e9elle. Souvent, <strong id=\"e-moh7hmiz-62k7dnp\">deux ou trois clients ou offres portent l'essentiel.<\/strong> C'est rarement ce que le dirigeant per\u00e7oit de prime abord.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3569f823 e-flex e-con-boxed e-con e-parent\" data-id=\"3569f823\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-318918f9 e-con-full e-flex e-con e-child\" data-id=\"318918f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea6f0b6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ea6f0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"64\" zoomAndPan=\"magnify\" viewBox=\"0 0 48 48\" height=\"64\" preserveAspectRatio=\"xMidYMid meet\"><defs><g><\/g><clipPath id=\"37b1722906\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"dca452eb18\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"e58279cae6\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"3c49450346\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"b8fc38b6b9\"><rect x=\"0\" width=\"48\" y=\"0\" height=\"48\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#37b1722906)\"><g clip-path=\"url(#dca452eb18)\"><g transform=\"matrix(1, 0, 0, 1, 0.000000000000000056, 0.000000000000005041)\"><g clip-path=\"url(#b8fc38b6b9)\"><g clip-path=\"url(#e58279cae6)\"><g clip-path=\"url(#3c49450346)\"><path fill=\"#e94f1c\" d=\"M 0.488281 0 L 47.511719 0 L 47.511719 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><g fill=\"#ffffff\" fill-opacity=\"1\"><g transform=\"translate(15.048788, 33.893876)\"><g><path d=\"M 1.21875 -4.296875 C 1.925781 -4.859375 2.25 -5.117188 2.1875 -5.078125 C 4.238281 -6.765625 5.851562 -8.148438 7.03125 -9.234375 C 8.21875 -10.328125 9.21875 -11.46875 10.03125 -12.65625 C 10.84375 -13.851562 11.25 -15.015625 11.25 -16.140625 C 11.25 -16.992188 11.050781 -17.660156 10.65625 -18.140625 C 10.257812 -18.628906 9.664062 -18.875 8.875 -18.875 C 8.070312 -18.875 7.445312 -18.570312 7 -17.96875 C 6.550781 -17.375 6.328125 -16.535156 6.328125 -15.453125 L 1.15625 -15.453125 C 1.195312 -17.222656 1.578125 -18.703125 2.296875 -19.890625 C 3.023438 -21.085938 3.976562 -21.96875 5.15625 -22.53125 C 6.332031 -23.09375 7.644531 -23.375 9.09375 -23.375 C 11.570312 -23.375 13.441406 -22.738281 14.703125 -21.46875 C 15.972656 -20.195312 16.609375 -18.535156 16.609375 -16.484375 C 16.609375 -14.253906 15.84375 -12.179688 14.3125 -10.265625 C 12.789062 -8.347656 10.851562 -6.484375 8.5 -4.671875 L 16.953125 -4.671875 L 16.953125 -0.3125 L 1.21875 -0.3125 Z M 1.21875 -4.296875 \"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0fde93 e-con-full e-flex e-con e-child\" data-id=\"1d0fde93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h3 \n\t\tdata-interaction-id=\"6f7f8948\" \n\t\tclass=\"e-6f7f8948-839e115 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"6f7f8948\"\n\t>\n\t\n\t\t\t<strong>Faire appara\u00eetre les pistes de croissance<\/strong>\n\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"e-13412e67-6ad6fe4 e-paragraph-base\" data-interaction-id=\"13412e67\"  data-e-type=\"widget\" data-id=\"13412e67\">\n\t\t\t\t\t\t\t\t\u00c0 partir de cette lecture, on fait \u00e9merger les axes qui ont du sens pour l'entreprise \u00e0 ce stade pr\u00e9cis. Un segment de clients sous-exploit\u00e9, une offre qui pourrait monter en gamme, un type de mission plus rentable qu'on n'a pas encore structur\u00e9. Chaque piste est r\u00e9aliste d\u00e8s le d\u00e9part parce qu'elle repose sur ce que l'entreprise sait d\u00e9j\u00e0 faire.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f3da76f e-flex e-con-boxed e-con e-parent\" data-id=\"3f3da76f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7642575e e-con-full e-flex e-con e-child\" data-id=\"7642575e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd031d0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5fd031d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"64\" zoomAndPan=\"magnify\" viewBox=\"0 0 48 48\" height=\"64\" preserveAspectRatio=\"xMidYMid meet\"><defs><g><\/g><clipPath id=\"8c9e89884a\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"e624fbe207\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"c5b2ba4480\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"5fcf30c862\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 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10.96875 -23.40625 12.304688 -23.132812 13.421875 -22.59375 C 14.546875 -22.050781 15.394531 -21.3125 15.96875 -20.375 C 16.539062 -19.4375 16.828125 -18.378906 16.828125 -17.203125 C 16.828125 -15.828125 16.484375 -14.703125 15.796875 -13.828125 C 15.109375 -12.960938 14.304688 -12.375 13.390625 -12.0625 L 13.390625 -11.9375 C 14.578125 -11.539062 15.515625 -10.882812 16.203125 -9.96875 C 16.890625 -9.050781 17.234375 -7.867188 17.234375 -6.421875 C 17.234375 -5.128906 16.9375 -3.984375 16.34375 -2.984375 C 15.75 -1.992188 14.878906 -1.21875 13.734375 -0.65625 C 12.597656 -0.09375 11.25 0.1875 9.6875 0.1875 C 7.175781 0.1875 5.171875 -0.425781 3.671875 -1.65625 C 2.179688 -2.894531 1.394531 -4.753906 1.3125 -7.234375 L 6.515625 -7.234375 C 6.535156 -6.316406 6.796875 -5.59375 7.296875 -5.0625 C 7.804688 -4.53125 8.539062 -4.265625 9.5 -4.265625 C 10.3125 -4.265625 10.941406 -4.5 11.390625 -4.96875 C 11.835938 -5.4375 12.0625 -6.054688 12.0625 -6.828125 C 12.0625 -7.835938 11.742188 -8.566406 11.109375 -9.015625 C 10.472656 -9.460938 9.457031 -9.6875 8.0625 -9.6875 L 7.046875 -9.6875 L 7.046875 -14.046875 L 8.0625 -14.046875 C 9.125 -14.046875 9.984375 -14.226562 10.640625 -14.59375 C 11.296875 -14.957031 11.625 -15.609375 11.625 -16.546875 C 11.625 -17.296875 11.414062 -17.878906 11 -18.296875 C 10.582031 -18.722656 10.007812 -18.9375 9.28125 -18.9375 C 8.488281 -18.9375 7.894531 -18.691406 7.5 -18.203125 C 7.113281 -17.722656 6.890625 -17.128906 6.828125 -16.421875 Z M 1.59375 -16.421875 \"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d87b884 e-con-full e-flex e-con e-child\" data-id=\"6d87b884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h3 \n\t\tdata-interaction-id=\"6ba87f37\" \n\t\tclass=\"e-6ba87f37-4864813 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"6ba87f37\"\n\t>\n\t\n\t\t\t<strong>Qualifier et arbitrer<\/strong>\n\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"e-1d92b105-79656f3 e-paragraph-base\" data-interaction-id=\"1d92b105\"  data-e-type=\"widget\" data-id=\"1d92b105\">\n\t\t\t\t\t\t\t\tToutes les pistes ne se valent pas. On les compare selon leur faisabilit\u00e9, leur impact et leur coh\u00e9rence avec la situation actuelle. Une opportunit\u00e9 peut sembler s\u00e9duisante. Mais si elle mobilise des ressources cl\u00e9s pendant <strong id=\"e-moh8aclx-arfvksg\">six mois sans retour garanti,<\/strong> elle fragilise ce qui fonctionne d\u00e9j\u00e0. <strong id=\"e-moh8aclx-s0cnkt7\">Arbitrer, c'est trancher sur des faits, pas sur une intuition du moment.<\/strong>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb2ccff e-flex e-con-boxed e-con e-parent\" data-id=\"bb2ccff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f454702 e-con-full e-flex e-con e-child\" data-id=\"1f454702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f713fe elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"13f713fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"64\" zoomAndPan=\"magnify\" viewBox=\"0 0 48 48\" height=\"64\" preserveAspectRatio=\"xMidYMid meet\"><defs><g><\/g><clipPath id=\"ab10c92cdd\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"9ed6666ce0\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"815be17a9b\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"82a481148d\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"961e6c4d32\"><rect x=\"0\" width=\"48\" y=\"0\" height=\"48\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#ab10c92cdd)\"><g clip-path=\"url(#9ed6666ce0)\"><g transform=\"matrix(1, 0, 0, 1, 0.000000000000000056, 0.000000000000005041)\"><g clip-path=\"url(#961e6c4d32)\"><g clip-path=\"url(#815be17a9b)\"><g clip-path=\"url(#82a481148d)\"><path fill=\"#e94f1c\" d=\"M 0.488281 0 L 47.511719 0 L 47.511719 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><g fill=\"#ffffff\" fill-opacity=\"1\"><g transform=\"translate(13.387117, 33.893876)\"><g><path d=\"M 1.53125 -4.078125 L 1.53125 -8.40625 L 11.4375 -22.5625 L 17.421875 -22.5625 L 17.421875 -8.71875 L 20 -8.71875 L 20 -4.078125 L 17.421875 -4.078125 L 17.421875 0 L 12.0625 0 L 12.0625 -4.078125 Z M 12.4375 -16.671875 L 7.171875 -8.71875 L 12.4375 -8.71875 Z M 12.4375 -16.671875 \"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77768a29 e-con-full e-flex e-con e-child\" data-id=\"77768a29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h3 \n\t\tdata-interaction-id=\"238070df\" \n\t\tclass=\"e-238070df-538fa82 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"238070df\"\n\t>\n\t\n\t\t\t<strong>Formaliser les d\u00e9cisions<\/strong>\n\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"e-7cf1b897-8a67008 e-paragraph-base\" data-interaction-id=\"7cf1b897\"  data-e-type=\"widget\" data-id=\"7cf1b897\">\n\t\t\t\t\t\t\t\tCe qui est pos\u00e9 explicitement oriente les actions. Ce qui reste implicite cr\u00e9e de la dispersion. Cela inclut les renoncements : ne plus travailler avec un certain type de client, arr\u00eater une offre qui ne correspond plus \u00e0 la trajectoire, concentrer les efforts l\u00e0 o\u00f9 l'impact est r\u00e9el. Ces d\u00e9cisions, une fois pos\u00e9es, deviennent des rep\u00e8res.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51dc3c2 e-flex e-con-boxed e-con e-parent\" data-id=\"51dc3c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e5c153 e-con-full e-flex e-con e-child\" data-id=\"9e5c153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60262a12 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"60262a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"64\" zoomAndPan=\"magnify\" viewBox=\"0 0 48 48\" height=\"64\" preserveAspectRatio=\"xMidYMid meet\"><defs><g><\/g><clipPath id=\"637c33d8d2\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"bcb3d225e9\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 36.496094 47.511719 23.511719 C 47.511719 10.527344 36.984375 0 24 0 Z M 24 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"3d77c24c4b\"><path d=\"M 0.488281 0 L 47.507812 0 L 47.507812 47.019531 L 0.488281 47.019531 Z M 0.488281 0 \" clip-rule=\"nonzero\"><\/path><\/clipPath><clipPath id=\"afa621cd2d\"><path d=\"M 24 0 C 11.015625 0 0.488281 10.527344 0.488281 23.511719 C 0.488281 36.496094 11.015625 47.019531 24 47.019531 C 36.984375 47.019531 47.511719 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-14.390625 C 16.875 -13.679688 17.628906 -12.757812 18.109375 -11.625 C 18.597656 -10.5 18.84375 -9.28125 18.84375 -7.96875 C 18.84375 -5.519531 18.148438 -3.578125 16.765625 -2.140625 C 15.390625 -0.710938 13.445312 0 10.9375 0 C 9.269531 0 7.816406 -0.285156 6.578125 -0.859375 C 5.347656 -1.429688 4.398438 -2.226562 3.734375 -3.25 C 3.066406 -4.28125 2.703125 -5.460938 2.640625 -6.796875 L 7.875 -6.796875 C 8 -6.148438 8.300781 -5.613281 8.78125 -5.1875 C 9.257812 -4.757812 9.914062 -4.546875 10.75 -4.546875 C 11.726562 -4.546875 12.457031 -4.859375 12.9375 -5.484375 C 13.425781 -6.109375 13.671875 -6.945312 13.671875 -8 C 13.671875 -9.019531 13.414062 -9.800781 12.90625 -10.34375 C 12.40625 -10.882812 11.675781 -11.15625 10.71875 -11.15625 C 10.007812 -11.15625 9.425781 -10.984375 8.96875 -10.640625 C 8.507812 -10.296875 8.207031 -9.84375 8.0625 -9.28125 L 2.890625 -9.28125 L 2.890625 -22.90625 L 17.515625 -22.90625 Z M 17.515625 -18.203125 \"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87c718f e-con-full e-flex e-con e-child\" data-id=\"87c718f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h3 \n\t\tdata-interaction-id=\"433f25a3\" \n\t\tclass=\"e-433f25a3-60ea57f e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"433f25a3\"\n\t>\n\t\n\t\t\t<strong>Tenir le cap dans la dur\u00e9e<\/strong>\n\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"e-d19dd11-b1afa9c e-paragraph-base\" data-interaction-id=\"d19dd11\"  data-e-type=\"widget\" data-id=\"d19dd11\">\n\t\t\t\t\t\t\t\tUne strat\u00e9gie n'est pas un document. <strong id=\"e-moh803e9-vyokfu5\">C'est une orientation qui doit r\u00e9sister aux sollicitations du quotidien,<\/strong> int\u00e9grer les ajustements sans se perdre et rester lisible pour le dirigeant comme pour ceux qui l'entourent.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449c866d e-flex e-con-boxed e-con e-parent\" data-id=\"449c866d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-626effca e-con-full e-flex e-con e-child\" data-id=\"626effca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-1afa1270-aa0ceda e-paragraph-base\" data-interaction-id=\"1afa1270\"  data-e-type=\"widget\" data-id=\"1afa1270\">\n\t\t\t\t\t\t\t\t- Le r\u00e9sultat\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-768a0d45 elementor-widget elementor-widget-heading\" data-id=\"768a0d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qu'apporte une strat\u00e9gie de d\u00e9veloppement structur\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-29b85c2b-e4d61c2 e-paragraph-base\" data-interaction-id=\"29b85c2b\"  data-e-type=\"widget\" data-id=\"29b85c2b\">\n\t\t\t\t\t\t\t\tLorsque le cap est pos\u00e9, vous ne pilotez plus en r\u00e9action. Vous savez o\u00f9 vous concentrez vos ressources, pourquoi vous prenez certaines d\u00e9cisions, et vous pouvez l'expliquer clairement \u00e0 ceux qui vous entourent : associ\u00e9s, \u00e9quipes, partenaires.\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc594f3 elementor-widget elementor-widget-text-editor\" data-id=\"5bc594f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"result-pull\"><strong>La strat\u00e9gie n&rsquo;est pas fig\u00e9e.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-3df2bb69-2142914 e-paragraph-base\" data-interaction-id=\"3df2bb69\"  data-e-type=\"widget\" data-id=\"3df2bb69\">\n\t\t\t\t\t\t\t\tCe qui est juste \u00e0 un stade de l'entreprise ne l'est plus forc\u00e9ment \u00e0 un autre. Ce travail produit une orientation qui \u00e9volue avec l'entreprise, \u00e0 ajuster au fil du temps.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557c1001 e-con-full e-flex e-con e-child\" data-id=\"557c1001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af659d7 elementor-widget elementor-widget-heading\" data-id=\"af659d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Avec une strat\u00e9gie structur\u00e9e<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fe139ee e-con-full e-flex e-con e-child\" data-id=\"2fe139ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19328311 elementor-widget elementor-widget-text-editor\" data-id=\"19328311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul style=\"list-style: none; padding: 0;\"><li style=\"margin-bottom: 20px; display: flex; align-items: center; gap: 10px;\"><span style=\"color: #e94f1c; font-size: 2.5em; flex-shrink: 0;\">\u2022<\/span>Vous savez pourquoi vous acceptez ou refusez une opportunit\u00e9, et vous pouvez l&rsquo;expliquer en une phrase.<\/li><li style=\"margin-bottom: 20px; display: flex; align-items: center; gap: 10px;\"><span style=\"color: #e94f1c; font-size: 2.5em; flex-shrink: 0;\">\u2022<\/span>Les ressources ne s&rsquo;\u00e9parpillent plus entre plusieurs axes sans lien entre eux.<\/li><li style=\"margin-bottom: 20px; display: flex; align-items: center; gap: 10px;\"><span style=\"color: #e94f1c; font-size: 2.5em; flex-shrink: 0;\">\u2022<\/span>Les renoncements deviennent des d\u00e9cisions pleinement assum\u00e9es.<\/li><li style=\"margin-bottom: 20px; display: flex; align-items: center; gap: 10px;\"><span style=\"color: #e94f1c; font-size: 2.5em; flex-shrink: 0;\">\u2022<\/span>Chaque d\u00e9cision, m\u00eame ponctuelle, s&rsquo;inscrit dans une logique d&rsquo;ensemble.<\/li><li style=\"margin-bottom: 20px; display: flex; align-items: center; gap: 10px;\"><span style=\"color: #e94f1c; font-size: 2.5em; flex-shrink: 0;\">\u2022<\/span>Le d\u00e9veloppement s&rsquo;inscrit dans la dur\u00e9e, avec une direction tenue dans le temps.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b4bee2 e-flex e-con-boxed e-con e-parent\" data-id=\"6b4bee2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a8e0579 e-con-full e-flex e-con e-child\" data-id=\"a8e0579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"d3b3212\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"d3b3212\"\n\t\t\t\t\t\t\t\t\tid=\"680\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/staging.optimumgestion.fr\/wp-content\/uploads\/2026\/05\/accompagnement-personnalise-performance-entreprise.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"533\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/staging.optimumgestion.fr\/wp-content\/uploads\/2026\/05\/accompagnement-personnalise-performance-entreprise.jpg 800w, https:\/\/staging.optimumgestion.fr\/wp-content\/uploads\/2026\/05\/accompagnement-personnalise-performance-entreprise-300x200.jpg 300w, https:\/\/staging.optimumgestion.fr\/wp-content\/uploads\/2026\/05\/accompagnement-personnalise-performance-entreprise-768x512.jpg 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"accompagnement de dirigeant avec un consultant pour analyser et optimiser la performance de l\u2019entreprise\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8189ae4 e-con-full e-flex e-con e-child\" data-id=\"8189ae4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-2e6e7f0-f2353eb e-paragraph-base\" data-interaction-id=\"2e6e7f0\"  data-e-type=\"widget\" data-id=\"2e6e7f0\">\n\t\t\t\t\t\t\t\t- premi\u00e8re \u00e9tape\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9eea1f elementor-widget elementor-widget-heading\" data-id=\"b9eea1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9changer sur votre situation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-47655f8-1e280b7 e-paragraph-base\" data-interaction-id=\"47655f8\"  data-e-type=\"widget\" data-id=\"47655f8\">\n\t\t\t\t\t\t\t\tVous avez probablement une id\u00e9e de ce qui fonctionne dans votre activit\u00e9, mais aussi de ce qui freine le d\u00e9veloppement sans que vous sachiez vraiment comment y r\u00e9pondre.<br><br>Ce premier \u00e9change permet de poser cette lecture ensemble, et d'identifier les d\u00e9cisions qui peuvent r\u00e9ellement structurer la suite.\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7592ee elementor-widget elementor-widget-button\" data-id=\"a7592ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6d7b0f e-flex e-con-boxed e-con e-parent\" data-id=\"c6d7b0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8da6d5b elementor-widget elementor-widget-heading\" data-id=\"8da6d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On pourrait vous convaincre. <span style=\"color: #e94f1c\">Eux peuvent vous dire ce que \u00e7a a chang\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5322 elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"5fd5322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-fc710a0\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/localhost:8888\/optimum\/wordpress\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"Rachid ATTOU\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rachid ATTOU<\/span><span class=\"elementor-testimonial__title\">Dirigeant ECORENOV MENUISERIES<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tUn accompagnement sur mesure pour les entreprises, du conseil \u00e0 la cr\u00e9ation jusqu'au d\u00e9veloppement commercial! L'expertise, l'\u00e9coute et la r\u00e9activit\u00e9 de l'\u00e9quipe font d'Optimum Gestion un partenaire incontournable des PME !\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-721887e\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/localhost:8888\/optimum\/wordpress\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"Jean-Marie DURIEUX \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jean-Marie DURIEUX <\/span><span class=\"elementor-testimonial__title\">Consultant ind\u00e9pendant en strat\u00e9gie et gestion de projet \u00e9v\u00e9nementiel<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tJe tiens remercier Optimum Gestion et en particulier Alexandre qui m'a accompagn\u00e9 dans le d\u00e9veloppement de l'activit\u00e9 formation de mon entreprise. Un accompagnement tr\u00e8s pro, des conseils pertinents, et au bout, des r\u00e9sultats concrets. Je recommande vivement Optimum gestion si vous avez des enjeux de d\u00e9veloppement au sein de votre entreprise.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-899c19a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/localhost:8888\/optimum\/wordpress\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"Laurent BLAZY\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Laurent BLAZY<\/span><span class=\"elementor-testimonial__title\">Directeur Nestenn immobilier<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tLe contact avec David Barthe est simple et direct, il apporte de tr\u00e8s bons conseils pour la gestion de l'entreprise. Son analyse est juste, son exp\u00e9rience et ses outils permettent de planifier et d'ajuster des sujets importants surtout lors de la cr\u00e9ation d'une nouvelle activit\u00e9.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-c15d8d9\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.optimumgestion.fr\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" alt=\"Magalie BOYANCE\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Magalie BOYANCE<\/span><span class=\"elementor-testimonial__title\">@username<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Lire plus\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tJe recommande vivement David Barthe de chez Optimum Gestion.\nIl m\u2019a accompagn\u00e9e dans la modification de mon statut avec beaucoup de professionnalisme et de clart\u00e9. Il a su me conseiller avec justesse en fonction de ma situation, tout en prenant vraiment le temps de r\u00e9pondre \u00e0 toutes mes questions (et il y en avait !).\nUn accompagnement humain, patient et rassurant, qui fait vraiment la diff\u00e9rence.\nMerci encore \ud83d\ude4f\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-543c300b e-flex e-con-boxed e-con e-parent\" data-id=\"543c300b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-4f5bd110-f1af063 e-paragraph-base\" data-interaction-id=\"4f5bd110\"  data-e-type=\"widget\" data-id=\"4f5bd110\">\n\t\t\t\t\t\t\t\t- un levier int\u00e9gr\u00e9\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e397d69 elementor-widget elementor-widget-heading\" data-id=\"1e397d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relier le d\u00e9veloppement au reste de l'entreprise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<p class=\"e-54f4c0ef-8f48d99 e-paragraph-base\" data-interaction-id=\"54f4c0ef\"  data-e-type=\"widget\" data-id=\"54f4c0ef\">\n\t\t\t\t\t\t\t\tLe d\u00e9veloppement n'est jamais isol\u00e9. Chaque d\u00e9cision impacte la rentabilit\u00e9, l'organisation et la tr\u00e9sorerie. Une strat\u00e9gie coh\u00e9rente doit donc \u00eatre align\u00e9e avec la capacit\u00e9 de l'entreprise \u00e0 absorber ce qu'elle met en place.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78e7689 e-flex e-con-boxed e-con e-parent\" data-id=\"78e7689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26309b8 e-con-full e-flex e-con e-child\" data-id=\"26309b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fcf9baa e-con-full e-flex e-con e-child\" data-id=\"fcf9baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2adc5d6 elementor-widget elementor-widget-text-editor\" data-id=\"2adc5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MISSION CONNEXE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee58967 elementor-widget elementor-widget-text-editor\" data-id=\"ee58967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-title\">Performance et rentabilit\u00e9\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b533c elementor-widget elementor-widget-text-editor\" data-id=\"a8b533c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-desc\">Faire plus ne garantit pas de gagner plus. L\u2019activit\u00e9 peut progresser, les clients \u00eatre pr\u00e9sents, le chiffre d\u2019affaires augmenter\u2026 sans que la rentabilit\u00e9 de votre entreprise suive dans les m\u00eames proportions.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c081bdf elementor-widget elementor-widget-button\" data-id=\"c081bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir cette mission<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c11bfeb e-con-full e-flex e-con e-child\" data-id=\"c11bfeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be13bd8 elementor-widget elementor-widget-text-editor\" data-id=\"be13bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ENJEU CONNEXE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba79e18 elementor-widget elementor-widget-text-editor\" data-id=\"ba79e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-title\">Voir clair dans son entreprise<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a28e0 elementor-widget elementor-widget-text-editor\" data-id=\"01a28e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-desc\">Votre entreprise tourne. Vous travaillez. Les d\u00e9cisions s\u2019encha\u00eenent. Pourtant, il y a des moments o\u00f9 vous r\u00e9alisez que vous avancez\u00a0un peu \u00ab\u00a0au doigt mouill\u00e9\u00a0\u00bb\u00a0sans toujours savoir si vous allez dans la bonne direction.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636dedb elementor-widget elementor-widget-button\" data-id=\"636dedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir cet enjeu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5deffc e-con-full e-flex e-con e-child\" data-id=\"c5deffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-065707d e-con-full e-flex e-con e-child\" data-id=\"065707d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1776047 elementor-widget elementor-widget-text-editor\" data-id=\"1776047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MISSION CONNEXE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6a32a elementor-widget elementor-widget-text-editor\" data-id=\"9f6a32a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-title\">Pilotage et tr\u00e9sorerie<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26a816 elementor-widget elementor-widget-text-editor\" data-id=\"d26a816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-desc\">Vos chiffres existent. Mais entre les donn\u00e9es et la d\u00e9cision, il manque souvent l\u2019essentiel : une lecture claire de\u00a0ce que votre entreprise peut r\u00e9ellement se permettre.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c0636 elementor-widget elementor-widget-button\" data-id=\"09c0636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir cette mission<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f749ce8 e-con-full e-flex e-con e-child\" data-id=\"f749ce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267f519 elementor-widget elementor-widget-text-editor\" data-id=\"267f519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ENJEU CONNEXE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35aace elementor-widget elementor-widget-text-editor\" data-id=\"c35aace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-title\">Structurer mon organisation\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d4cd8 elementor-widget elementor-widget-text-editor\" data-id=\"60d4cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"link-card-desc\">Vous dirigez. Mais certains jours, vous avez surtout\u00a0l\u2019impression de g\u00e9rer\u00a0: les urgences, les questions, les probl\u00e8mes qui remontent. Et de moins en moins ce qui compte vraiment.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5791919 elementor-widget elementor-widget-button\" data-id=\"5791919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir cet enjeu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dee4f6 e-con e-atomic-element e-flexbox-base\" data-id=\"52dee4f6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"52dee4f6\" data-e-type=\"e-flexbox\" data-id=\"52dee4f6\">\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"66740625\"  data-e-type=\"widget\" data-id=\"66740625\" \/>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c136d0 e-flex e-con-boxed e-con e-parent\" data-id=\"6c136d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e6ed983 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1e6ed983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31cb8d80 e-con-full e-flex e-con e-child\" data-id=\"31cb8d80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-443b55f4-f15cba4 e-paragraph-base\" data-interaction-id=\"443b55f4\"  data-e-type=\"widget\" data-id=\"443b55f4\">\n\t\t\t\t\t\t\t\tQuestions fr\u00e9quentes d\u00e9veloppement &amp; strat\u00e9gie d'entreprise\n\t\t\t\t\t<\/p>\n\t\t<div class=\"elementor-element elementor-element-ec6981c e-con-full e-flex e-con e-child\" data-id=\"ec6981c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63a6f940 elementor-widget elementor-widget-n-accordion\" data-id=\"63a6f940\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1670\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1670\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu'est-ce qu'une strat\u00e9gie de d\u00e9veloppement pour une TPE ou PME ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1670\" class=\"elementor-element elementor-element-46dade1a e-con-full e-flex e-con e-child\" data-id=\"46dade1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1670\" class=\"elementor-element elementor-element-4720a2c0 e-flex e-con-boxed e-con e-child\" data-id=\"4720a2c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-5127085a-17bbfbf e-paragraph-base\" data-interaction-id=\"5127085a\"  data-e-type=\"widget\" data-id=\"5127085a\">\n\t\t\t\t\t\t\t\tUne strat\u00e9gie de d\u00e9veloppement consiste \u00e0 d\u00e9finir une direction claire pour faire \u00e9voluer l'activit\u00e9 dans le temps. Elle ne repose pas uniquement sur des actions commerciales, mais sur des choix : quels clients cibler, quelles offres d\u00e9velopper, et sur quels axes concentrer les efforts pour cr\u00e9er une progression coh\u00e9rente.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1671\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1671\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quelle est la diff\u00e9rence entre d\u00e9veloppement commercial et strat\u00e9gie ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1671\" class=\"elementor-element elementor-element-7be38622 e-con-full e-flex e-con e-child\" data-id=\"7be38622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1671\" class=\"elementor-element elementor-element-82df424 e-flex e-con-boxed e-con e-child\" data-id=\"82df424\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-6a26efb2-d395579 e-paragraph-base\" data-interaction-id=\"6a26efb2\"  data-e-type=\"widget\" data-id=\"6a26efb2\">\n\t\t\t\t\t\t\t\tLe d\u00e9veloppement commercial regroupe les actions mises en place pour g\u00e9n\u00e9rer du chiffre d'affaires : prospection, communication, relances, etc. La strat\u00e9gie consiste \u00e0 organiser ces actions dans une direction claire, en d\u00e9finissant des priorit\u00e9s et en \u00e9vitant la dispersion. Autrement dit, le d\u00e9veloppement agit. La strat\u00e9gie oriente.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1672\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1672\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi les actions commerciales ne suffisent-elles pas \u00e0 structurer le d\u00e9veloppement ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1672\" class=\"elementor-element elementor-element-3ce60ce6 e-con-full e-flex e-con e-child\" data-id=\"3ce60ce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1672\" class=\"elementor-element elementor-element-63b53365 e-flex e-con-boxed e-con e-child\" data-id=\"63b53365\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-7d099023-c20efcf e-paragraph-base\" data-interaction-id=\"7d099023\"  data-e-type=\"widget\" data-id=\"7d099023\">\n\t\t\t\t\t\t\t\tLes actions commerciales peuvent produire des r\u00e9sultats, mais elles restent ponctuelles si elles ne s'inscrivent pas dans une direction. Sans priorisation, elles s'accumulent sans coh\u00e9rence et rendent le d\u00e9veloppement d\u00e9pendant du contexte ou des opportunit\u00e9s, plut\u00f4t que d'une trajectoire construite.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1673\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1673\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment structurer le d\u00e9veloppement de son entreprise ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1673\" class=\"elementor-element elementor-element-467c634a e-flex e-con-boxed e-con e-child\" data-id=\"467c634a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1673\" class=\"elementor-element elementor-element-555b80ee e-con-full e-flex e-con e-child\" data-id=\"555b80ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-62a977eb-aae2985 e-paragraph-base\" data-interaction-id=\"62a977eb\"  data-e-type=\"widget\" data-id=\"62a977eb\">\n\t\t\t\t\t\t\t\tCela passe par une mise \u00e0 plat de l'activit\u00e9, l'identification des leviers qui produisent r\u00e9ellement des r\u00e9sultats, puis la d\u00e9finition de priorit\u00e9s claires pour orienter les efforts dans la dur\u00e9e. Structurer le d\u00e9veloppement ne consiste pas \u00e0 multiplier les actions, mais \u00e0 organiser celles qui existent d\u00e9j\u00e0.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1674\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1674\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment choisir les bons clients \u00e0 cibler ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1674\" class=\"elementor-element elementor-element-3ee5d62d e-flex e-con-boxed e-con e-child\" data-id=\"3ee5d62d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1674\" class=\"elementor-element elementor-element-319ae67b e-con-full e-flex e-con e-child\" data-id=\"319ae67b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-65dc3af1-651d89f e-paragraph-base\" data-interaction-id=\"65dc3af1\"  data-e-type=\"widget\" data-id=\"65dc3af1\">\n\t\t\t\t\t\t\t\tTous les clients ne contribuent pas de la m\u00eame mani\u00e8re au d\u00e9veloppement de l'entreprise. Certains apportent de la valeur et de la stabilit\u00e9, d'autres mobilisent des ressources sans impact durable. Le choix des clients se fait donc en fonction de leur contribution r\u00e9elle, et non uniquement du chiffre d'affaires qu'ils g\u00e9n\u00e8rent.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1675\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1675\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Faut-il travailler plusieurs march\u00e9s en parall\u00e8le ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1675\" class=\"elementor-element elementor-element-67bf24da e-flex e-con-boxed e-con e-child\" data-id=\"67bf24da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1675\" class=\"elementor-element elementor-element-2bcf4096 e-con-full e-flex e-con e-child\" data-id=\"2bcf4096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-625a7609-954b799 e-paragraph-base\" data-interaction-id=\"625a7609\"  data-e-type=\"widget\" data-id=\"625a7609\">\n\t\t\t\t\t\t\t\tCe n'est pas forc\u00e9ment pertinent. Chercher \u00e0 adresser plusieurs march\u00e9s sans priorisation claire peut disperser les efforts et diluer les r\u00e9sultats. Une strat\u00e9gie consiste justement \u00e0 faire des choix pour concentrer les ressources l\u00e0 o\u00f9 elles produisent le plus d'effet.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1676\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1676\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Une strat\u00e9gie de d\u00e9veloppement doit-elle \u00eatre fig\u00e9e dans le temps ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1676\" class=\"elementor-element elementor-element-2cf039ca e-flex e-con-boxed e-con e-child\" data-id=\"2cf039ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1676\" class=\"elementor-element elementor-element-3a6f8ec4 e-con-full e-flex e-con e-child\" data-id=\"3a6f8ec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-596ee966-3b6b225 e-paragraph-base\" data-interaction-id=\"596ee966\"  data-e-type=\"widget\" data-id=\"596ee966\">\n\t\t\t\t\t\t\t\tNon. Une strat\u00e9gie donne une direction, mais elle doit rester adaptable. L'entreprise \u00e9volue, son environnement aussi, et les priorit\u00e9s peuvent changer en fonction de sa maturit\u00e9, de sa situation ou de ses objectifs. C'est une feuille de route, pas un plan rigide.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1677\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1677\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quel est le lien entre strat\u00e9gie de d\u00e9veloppement et rentabilit\u00e9 ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1677\" class=\"elementor-element elementor-element-45d3c6ec e-flex e-con-boxed e-con e-child\" data-id=\"45d3c6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1677\" class=\"elementor-element elementor-element-b102720 e-con-full e-flex e-con e-child\" data-id=\"b102720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-3101fc28-f2e9232 e-paragraph-base\" data-interaction-id=\"3101fc28\"  data-e-type=\"widget\" data-id=\"3101fc28\">\n\t\t\t\t\t\t\t\tLe d\u00e9veloppement a un impact direct sur la rentabilit\u00e9. Choisir certains clients, certaines offres ou certains march\u00e9s influence la structure des co\u00fbts, les marges et l'\u00e9quilibre global de l'entreprise. Une strat\u00e9gie permet d'aligner le d\u00e9veloppement avec ces enjeux.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1678\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1678\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi relier le d\u00e9veloppement au pilotage de l'entreprise ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1678\" class=\"elementor-element elementor-element-61828af e-flex e-con-boxed e-con e-child\" data-id=\"61828af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1678\" class=\"elementor-element elementor-element-34914ea e-con-full e-flex e-con e-child\" data-id=\"34914ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\t<p class=\"e-854e388-1105ba7 e-paragraph-base\" data-interaction-id=\"854e388\"  data-e-type=\"widget\" data-id=\"854e388\">\n\t\t\t\t\t\t\t\tParce que le d\u00e9veloppement ne se limite pas \u00e0 g\u00e9n\u00e9rer du chiffre d'affaires. Chaque d\u00e9cision impacte l'ensemble de l'entreprise : la tr\u00e9sorerie, l'organisation, la performance globale. C'est pour cela qu'il s'inscrit dans une approche plus globale de pilotage d'entreprise &amp; tr\u00e9sorerie.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu'est-ce qu'une strat\\u00e9gie de d\\u00e9veloppement pour une TPE ou PME ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Une strat\\u00e9gie de d\\u00e9veloppement consiste \\u00e0 d\\u00e9finir une direction claire pour faire \\u00e9voluer l'activit\\u00e9 dans le temps. Elle ne repose pas uniquement sur des actions commerciales, mais sur des choix : quels clients cibler, quelles offres d\\u00e9velopper, et sur quels axes concentrer les efforts pour cr\\u00e9er une progression coh\\u00e9rente.\"}},{\"@type\":\"Question\",\"name\":\"Quelle est la diff\\u00e9rence entre d\\u00e9veloppement commercial et strat\\u00e9gie ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le d\\u00e9veloppement commercial regroupe les actions mises en place pour g\\u00e9n\\u00e9rer du chiffre d'affaires : prospection, communication, relances, etc. La strat\\u00e9gie consiste \\u00e0 organiser ces actions dans une direction claire, en d\\u00e9finissant des priorit\\u00e9s et en \\u00e9vitant la dispersion. Autrement dit, le d\\u00e9veloppement agit. La strat\\u00e9gie oriente.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi les actions commerciales ne suffisent-elles pas \\u00e0 structurer le d\\u00e9veloppement ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les actions commerciales peuvent produire des r\\u00e9sultats, mais elles restent ponctuelles si elles ne s'inscrivent pas dans une direction. Sans priorisation, elles s'accumulent sans coh\\u00e9rence et rendent le d\\u00e9veloppement d\\u00e9pendant du contexte ou des opportunit\\u00e9s, plut\\u00f4t que d'une trajectoire construite.\"}},{\"@type\":\"Question\",\"name\":\"Comment structurer le d\\u00e9veloppement de son entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cela passe par une mise \\u00e0 plat de l'activit\\u00e9, l'identification des leviers qui produisent r\\u00e9ellement des r\\u00e9sultats, puis la d\\u00e9finition de priorit\\u00e9s claires pour orienter les efforts dans la dur\\u00e9e. Structurer le d\\u00e9veloppement ne consiste pas \\u00e0 multiplier les actions, mais \\u00e0 organiser celles qui existent d\\u00e9j\\u00e0.\"}},{\"@type\":\"Question\",\"name\":\"Comment choisir les bons clients \\u00e0 cibler ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tous les clients ne contribuent pas de la m\\u00eame mani\\u00e8re au d\\u00e9veloppement de l'entreprise. Certains apportent de la valeur et de la stabilit\\u00e9, d'autres mobilisent des ressources sans impact durable. Le choix des clients se fait donc en fonction de leur contribution r\\u00e9elle, et non uniquement du chiffre d'affaires qu'ils g\\u00e9n\\u00e8rent.\"}},{\"@type\":\"Question\",\"name\":\"Faut-il travailler plusieurs march\\u00e9s en parall\\u00e8le ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ce n'est pas forc\\u00e9ment pertinent. Chercher \\u00e0 adresser plusieurs march\\u00e9s sans priorisation claire peut disperser les efforts et diluer les r\\u00e9sultats. Une strat\\u00e9gie consiste justement \\u00e0 faire des choix pour concentrer les ressources l\\u00e0 o\\u00f9 elles produisent le plus d'effet.\"}},{\"@type\":\"Question\",\"name\":\"Une strat\\u00e9gie de d\\u00e9veloppement doit-elle \\u00eatre fig\\u00e9e dans le temps ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Non. Une strat\\u00e9gie donne une direction, mais elle doit rester adaptable. L'entreprise \\u00e9volue, son environnement aussi, et les priorit\\u00e9s peuvent changer en fonction de sa maturit\\u00e9, de sa situation ou de ses objectifs. C'est une feuille de route, pas un plan rigide.\"}},{\"@type\":\"Question\",\"name\":\"Quel est le lien entre strat\\u00e9gie de d\\u00e9veloppement et rentabilit\\u00e9 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le d\\u00e9veloppement a un impact direct sur la rentabilit\\u00e9. Choisir certains clients, certaines offres ou certains march\\u00e9s influence la structure des co\\u00fbts, les marges et l'\\u00e9quilibre global de l'entreprise. Une strat\\u00e9gie permet d'aligner le d\\u00e9veloppement avec ces enjeux.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi relier le d\\u00e9veloppement au pilotage de l'entreprise ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Parce que le d\\u00e9veloppement ne se limite pas \\u00e0 g\\u00e9n\\u00e9rer du chiffre d'affaires. Chaque d\\u00e9cision impacte l'ensemble de l'entreprise : la tr\\u00e9sorerie, l'organisation, la performance globale. C'est pour cela qu'il s'inscrit dans une approche plus globale de pilotage d'entreprise &amp; tr\\u00e9sorerie.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e1caf89 e-con-full e-flex e-con e-child\" data-id=\"5e1caf89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mission Optimum D\u00e9veloppement &amp; strat\u00e9gie d&rsquo;entreprise La solution est l\u00e0. Votre d\u00e9veloppement peut s&rsquo;inscrire dans une direction claire. Votre activit\u00e9 a des bases. Ce qui manque, c&rsquo;est un cap : savoir o\u00f9 vous concentrez vos efforts, pourquoi vous acceptez certains clients et pas d&rsquo;autres, et ce que vous construisez r\u00e9ellement sur la dur\u00e9e. Diagnostic gratuit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-310","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9veloppement et strat\u00e9gie - optimum<\/title>\n<meta name=\"description\" content=\"Structurez le d\u00e9veloppement de votre entreprise \u00e0 partir de la r\u00e9alit\u00e9 de votre activit\u00e9. 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